by Reginald | Mar 3, 2016 | Marketing Minutes
Most organizations have a formal process tied to their annual strategic planning, and many business leaders are aware that the strategic planning process is different at each level of the corporation. Because each level tackles a different strategic question, the...
by Reginald | Dec 11, 2014 | Market Value
Customers already know that your brand and your product are great, but the problem is they feel the exact same way about your direct competitors. Yet, so many corporate salespeople continue to live and die by the same old script: simply build relationships and...
by Reginald | Jan 3, 2014 | Value Proposition
Too many CEOs lack customer focus. Here are ten questions you as a CEO can answer to test your level of customer focus. In addition, you might want to give this test to your marketing intelligence team or better yet, your board. 1. Do you know with any certainty what...
by Reginald | Dec 17, 2012 | Customer Loyalty
The Customer Loyalty Matrix is a tool used to evaluate the loyalty of your current customer base. Each circle on the matrix represents a group of your current customers. The crosshairs on the matrix represent the MARKET averages on Quality and Price, which means that...
by Reginald | Oct 17, 2012 | Value Proposition
Planning at the level of a Strategic Business Unit (SBU) requires an answer to the question: “Where do we choose to compete?” Put another way, the question becomes, “Where shall we focus limited resources in order to compete most effectively?” The most systematic way...
