Market Value Model

Each customer value model is unique to the business you’re in and the market segments you serve.

Based on a combination of qualitative and quantitative research, the value models will tell you how customers in your targeted segments evaluate the trade-off among Quality, Image, and Price – which is most important, and where you should invest for a value advantage.

Process Excellence professionals will benefit by using the list of market-defined CTQs to identify and prioritize process improvement initiatives. The value models will also tell you which factors are Critical-to-Quality (CTQs), and how important each factor is in differentiating your products and services. These CTQs and their importance weights will enable you to manage your value proposition effectively and efficiently than your competitors.