Description
Much as the Cowardly Lion in the Wizard of Oz wanted desperately to acquire courage, many companies seek Customer Loyalty. Yet the idea that you can instill loyalty effortlessly has as much validity as believing that the Wizard could actually endow the Cowardly Lion with courage. Creating the kind of loyalty that translates into superior financial and marketplace performance requires an approach to the market that previous paradigms couldn’t deliver. Before you can effectively and systematically identify, acquire and retain customers, you must first answer the fundamental question-“How?”
