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Value-Based Insight Development: The Key to Challenger Sales

Value-Based Insight Development: The Key to Challenger Sales

by Reginald | Dec 11, 2014 | Market Value

Customers already know that your brand and your product are great, but the problem is they feel the exact same way about your direct competitors.  Yet, so many corporate salespeople continue to live and die by the same old script: simply build relationships and...

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