by Reginald | Feb 15, 2012 | Customer Value
Marketers, brand managers, product managers and planners would be well advised to break down the organizational barriers that exist between themselves and those curious folks that populate the continuous improvement corners of the organization. The arcane (probably to...
by Reginald | Feb 15, 2012 | Value Proposition
The next significant shift in Six Sigma will come from the jettisoning of the time-worn satisfaction model for the more realistic and information-laden customer value paradigm. The value model is significantly better suited to the information needs of Six Sigma. To...
by Reginald | Feb 15, 2012 | Value Proposition
The answer is simple, when it’s a value problem. Value is the relationship between the quality of an organization’s product or service offering and the price that they charge for it. When your customers complain about the price what they may be telling you is that the...
by Reginald | Feb 15, 2012 | Case Studies
Public Utility Improves Customer and Shareholder Value. The management team at a large Midwestern utility was faced with a perplexing situation. Despite providing gas and electricity at prices that were at or below any neighboring utilities, customers believed that...
by Reginald | Feb 15, 2012 | Case Studies
Equipment Distributor Targets Key Markets, Quadruples Company Size In 1994, the management team of a very large heavy equipment dealership recognized that the nature of competition was changing dramatically, and that it would no longer be possible to compete...
