by Reginald | Oct 17, 2012 | Marketing Minutes, Value Streams
Every organization has one or more value streams, each of which is comprised of numerous processes, activities, inspections, and decisions. Value streams begin with a customer inquiry into a product or service, and end with the delivery of, and payment for, that...
by Reginald | Oct 14, 2012 | Market Value
Planning at the level of products and markets will answer the question, “How does the organization compete effectively?” And answering that question requires your planning team to address four additional questions: What is the Organization’s Current Value Proposition?...
by Reginald | Oct 14, 2012 | Market Value
Planning at the level of a Strategic Business Unit (SBU) requires an answer to the question, “Where do we choose to compete?” Put another way, the question becomes, “Where shall we focus limited resources in order to compete most effectively?” The most systematic way...
by Reginald | Oct 14, 2012 | Case Studies, Marketing Minutes
A small manufacturer of conveying, drying, and blending equipment for the plastics industry found itself in the unenviable position of actually losing market share in an industry that was in decline. With many plastics manufacturers taking operations offshore, the...
by Reginald | Feb 15, 2012 | Value Proposition
Central to the stated or postulated discipline of Six Sigma, as opposed to the current practice of the discipline, is the role and importance of the VOC (voice of the customer) in driving the application of Six Sigma principles and methodologies. For many...
